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Overdose deaths are soaring, and supporting people who use drugs while they are still using can reduce that number.
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Harm reduction addresses the reality that people use drugs and that many drug-related deaths could be prevented if tools were available to mitigate the factors that lead to such deaths. Change at Your Own Pace enabled access to resources and helped steer people who use drugs to those resources. It marked the first time that a state public health department, Michigan, had advocated for harm reduction as a public health intervention. Removing stigma and criminalization saved lives by providing services that support the health of people who use drugs while they are using.
“If I had had some of this while I was using, I could have saved myself some injuries.”
Jesse
Harm Reduction Specialist, Former User
100,000
More than 100,000 people die of overdoses annually; harm reduction saves some of those lives.
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People who use drugs need care, not criminalization.
The campaign emphasized the importance of harm reduction services and the need to reimagine our approach to drug use and overdose so that it is centered around health, community and support rather than shame and stigma.
By the Numbers
153
News stories that were generated about the campaign, equivalent to approximately R$2.2 million in earned media (around US$ 550,000 at that period’s currency exchange rate).
741.4 M
Campaign materials were seen 741.4 million times across X number of platforms.
95%
Digital media has delivered 95% of the campaign results, that is, it was responsible for the vast majority of our website accesses and, therefore, contributions in the consultation.
Video Mapping along a main street in São Paulo. Source: Idec
Our impact
The campaign achieved its aim of informing the public about the labeling process and getting them involved. As a result, Brazil witnessed an unprecedented number of contributions from individuals during the public consultation.
Explore Our Work
Overdose prevention
Campaign
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