Vital Strategies’ effective and innovative campaigns address the topics that shape global health.

Test – Why Work With Vital

Vital Strategies uses social marketing campaigns to accelerate the adoption of policies that promote health and healthy behaviors among millions of people at a time.

Discover the transformative impact of our policy advocacy and communication work

u003cspan class=u0022TextRun SCXW140131555 BCX0u0022 lang=u0022EN-USu0022 xml:lang=u0022EN-USu0022 data-contrast=u0022autou0022u003eu003cspan class=u0022NormalTextRun SCXW140131555 BCX0u0022u003eStrategic communication and advocacy is one of u003c/spanu003eu003cspan class=u0022NormalTextRun SCXW140131555 BCX0u0022u003eVital Strategies’ key approaches to addressing public health challengesu003c/spanu003eu003cspan class=u0022NormalTextRun SCXW140131555 BCX0u0022u003e. Our Policy Advocacy and Communication team’s mission is to partner with governments, civil society, health organizations and funders to understand the needs and challenges of the communities they serve and deliver campaigns that accelerate improvements in public health. u003c/spanu003eu003cspan class=u0022NormalTextRun CommentStart CommentHighlightPipeRestV2 CommentHighlightRest SCXW140131555 BCX0u0022u003eHire us u003c/spanu003eu003cspan class=u0022NormalTextRun CommentHighlightPipeRestV2 SCXW140131555 BCX0u0022u003eto work on your next public health campaign. u003c/spanu003eu003c/spanu003eu003cspan class=u0022EOP SCXW140131555 BCX0u0022 data-ccp-props=u0022{u0026quot;134233117u0026quot;:true,u0026quot;134233118u0026quot;:true,u0026quot;201341983u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:240}u0022u003e u003c/spanu003e

Vital Strategies has 16+ years of experience supporting governments and implementing campaigns.

2 billion+

People who have been exposed to our campaigns.

We have worked at all levels

From small campaigns for governments to multi-million-dollar campaigns for large institutions.

What We Offer

Campaigns That Change Social Norms

Our research-backed strategic communication campaigns have been shown to shift widely accepted behaviors or beliefs. We develop deliberate messaging that promotes understanding, challenges perceptions and ultimately influences society’s standards and people’s attitudes.

Roz, a Philadelphia, Pennsylvania Harm Reduction Worker demonstrates how to administer Naloxone to someone in order to reverse a fatal overdose.

Strengthening Government Health Promotion Programs

We collaborate with governments, local leaders and organizations to develop programs that promote greater health in the communities they serve. Our teams facilitate south-south knowledge and skills exchange and help build peer networks through programs such as Partnership for Healthy Cities.

On World No Tobacco Day, Partnership for Healthy Cities technical lead Dr. Thriveni Beerenahally joined a local march to highlight the city’s smoke-free work in Bengaluru, India.

Build Public Demand for New Policies

Communication campaigns can generate demand for new government policies by effectively conveying their benefits, addressing public concerns, and highlighting their real-world impact. Through strategic messaging, engaging storytelling and targeted outreach, we help transform public opinion and influence policy adoption.

An activation event in Johannesburg, South Africa for the “Better Labels, Better Choices” campaign calls for clearer warning labels on unhealthy, ultra-processed foods and beverages while the proposed front-of-package label regulations are open for public comment.

Social and Behavioral Research

A leader in social and behavioral research for more than 15 years, Vital Strategies gains deep knowledge of local context by consulting with governments, academia, civil society and citizens. Our global research team, with expertise in a wide range of methodologies, has overseen more than research and evaluation studies conducted by local agencies in more than 30 countries.rnu003cbru003ernLearn more about our research studies and publications.

u003cstrongu003eInforming Sound Solutions That Encourage Behavior Changeu003c/strongu003ernrnu0026nbsp;rnrnu003cspan class=u0022TextRun SCXW151154079 BCX0u0022 lang=u0022EN-USu0022 xml:lang=u0022EN-USu0022 data-contrast=u0022autou0022u003eu003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003eWeu003c/spanu003eu003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003e meticulously identifyu003c/spanu003e u003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003ebarriers to healthier behaviorsu003c/spanu003eu003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003e, and tu003c/spanu003eu003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003ehrough u003c/spanu003eu003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003eresearch u003c/spanu003eu003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003erooted in the latest scientific evidence and best practices, we gain insight into the needs and motivations of communities. u003c/spanu003eu003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003eWe translate thisu003c/spanu003e u003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003einformation u003c/spanu003eu003cspan class=u0022NormalTextRun SCXW151154079 BCX0u0022u003einto actionable insights that inform the development of tailored programs and policies that effectively address the unique challenges faced by communities and promote favorable health outcomes.u003c/spanu003eu003c/spanu003eu003cspan class=u0022EOP SCXW151154079 BCX0u0022 data-ccp-props=u0022{u0026quot;134233117u0026quot;:true,u0026quot;134233118u0026quot;:true,u0026quot;201341983u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:240}u0022u003e u003c/spanu003e

u003cstrongu003eu003cspan class=u0022TextRun SCXW71480820 BCX0u0022 lang=u0022EN-USu0022 xml:lang=u0022EN-USu0022 data-contrast=u0022noneu0022u003eu003cspan class=u0022NormalTextRun SCXW71480820 BCX0u0022 data-ccp-parastyle=u0022heading 3u0022u003eEvaluating and Testingu003c/spanu003eu003c/spanu003eu003c/strongu003ernrnu0026nbsp;rnrnu003cspan class=u0022TextRun SCXW113523490 BCX0u0022 lang=u0022EN-USu0022 xml:lang=u0022EN-USu0022 data-contrast=u0022autou0022u003eu003cspan class=u0022NormalTextRun SCXW113523490 BCX0u0022u003eWe measure the impact and effectiveness of programs and policies in fostering health-promoting behaviors and social norms. We use impact evaluation and cost-effectiveness analysis to assess the return on investment of these health solutions.u003c/spanu003eu003c/spanu003eu003cspan class=u0022EOP SCXW113523490 BCX0u0022 data-ccp-props=u0022{u0026quot;134233117u0026quot;:true,u0026quot;134233118u0026quot;:true,u0026quot;201341983u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:240}u0022u003e u003c/spanu003e

u003cstrongu003eu003cspan class=u0022TextRun SCXW120976473 BCX0u0022 lang=u0022EN-USu0022 xml:lang=u0022EN-USu0022 data-contrast=u0022noneu0022u003eu003cspan class=u0022NormalTextRun SCXW120976473 BCX0u0022 data-ccp-parastyle=u0022heading 3u0022u003eAdvisingu003c/spanu003eu003c/spanu003eu003cspan class=u0022EOP SCXW120976473 BCX0u0022 data-ccp-props=u0022{u0026quot;134245418u0026quot;:true,u0026quot;134245529u0026quot;:true,u0026quot;201341983u0026quot;:0,u0026quot;335559738u0026quot;:40,u0026quot;335559739u0026quot;:0,u0026quot;335559740u0026quot;:259}u0022u003e u003c/spanu003eu003c/strongu003ernrnu0026nbsp;rnrnu003cspan data-contrast=u0022autou0022u003eWe advise on the design, implementation and analysis of social and behavioral change research. We also advise on the use of machine-learning-based solutions to help make data-driven decisions.u003c/spanu003eu003cspan data-ccp-props=u0022{u0026quot;134233117u0026quot;:true,u0026quot;134233118u0026quot;:true,u0026quot;201341983u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:240}u0022u003e u003c/spanu003ernrnu003cspan data-contrast=u0022autou0022u003e u003c/spanu003eu003cspan data-ccp-props=u0022{u0026quot;134233117u0026quot;:true,u0026quot;134233118u0026quot;:true,u0026quot;201341983u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:240}u0022u003e u003c/spanu003e

u003cstrongu003eu003cspan class=u0022TextRun SCXW84180101 BCX0u0022 lang=u0022EN-USu0022 xml:lang=u0022EN-USu0022 data-contrast=u0022noneu0022u003eu003cspan class=u0022NormalTextRun SCXW84180101 BCX0u0022 data-ccp-parastyle=u0022heading 3u0022u003eCapacity Strengthening and Trainingu003c/spanu003eu003c/spanu003eu003cspan class=u0022EOP SCXW84180101 BCX0u0022 data-ccp-props=u0022{u0026quot;134245418u0026quot;:true,u0026quot;134245529u0026quot;:true,u0026quot;201341983u0026quot;:0,u0026quot;335559738u0026quot;:40,u0026quot;335559739u0026quot;:0,u0026quot;335559740u0026quot;:259}u0022u003e u003c/spanu003eu003c/strongu003ernrnu0026nbsp;rnrnu003cspan class=u0022TextRun SCXW199222724 BCX0u0022 lang=u0022EN-USu0022 xml:lang=u0022EN-USu0022 data-contrast=u0022autou0022u003eu003cspan class=u0022NormalTextRun SCXW199222724 BCX0u0022u003eWe enhance organizational ability to apply behavioral science insights to health programs and policies. We offer hands-on support via workshops, coaching and advisory services.u003c/spanu003eu003c/spanu003eu003cspan class=u0022EOP SCXW199222724 BCX0u0022 data-ccp-props=u0022{u0026quot;134233117u0026quot;:true,u0026quot;134233118u0026quot;:true,u0026quot;201341983u0026quot;:0,u0026quot;335559739u0026quot;:160,u0026quot;335559740u0026quot;:240}u0022u003e u003c/spanu003e

Partner with us

We collaborate with governments, change makers, and leading researchers to move policy and people toward a healthier, more equitable society.

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