A model for effective public health communication
A great health communication campaign is like any powerful health intervention. Just as a doctor prescribes the right medicine, at the correct dosage, for a set duration to treat a condition, a well-crafted campaign must deliver the right message, through the right channels, and at the right frequency and intensity to create real impact. Without that fine tuning, even the most well-intentioned campaign risks missing the mark.
ASPIRE is a six-step framework developed by Vital Strategies to guide the process of creating, implementing and evaluating strategic communication campaigns that drive meaningful change. Rooted in evidence and experience, ASPIRE helps governments, public health professionals, civil society organizations, and communication experts design campaigns that are fit for purpose, whether the goal is to change behavior, build public support or political will, or promote a critical policy change.