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Vital Strategies’ effective and innovative campaigns address the topics that shape global health.

Behavioral Insights Lab
Campaigns
What We Offer
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What We Offer

Vital Strategies uses strategic communication campaigns to accelerate the adoption of policies that promote health and healthy behaviors among millions of people at a time. And we want to share our expertise with you! We work with budgets large and small, and with partners who share our values to advance public health.

Discover the transformative impact of our policy advocacy and communication work

Digital and social media increasingly shape behavior and drive policy, yet strategic communication remains one of public health’s most underused—and undervalued—tools.

 

Vital Strategies is changing that. We’re using new digital tools combined with trusted traditional media and our decades of global public health expertise to shift population behaviors, build public support, shape global priorities and accelerate policy.

 

Our award-winning approach is rooted in behavioral science, responsive to local contexts and designed to foster lasting policy change.

16+ years of experience

Supporting governments and implementing campaigns

140 countries

Where our campaigns have been successfully implemented​

750+ campaigns

Developed using our flagship strategic communications framework​

Expansive projects

From small to multi-million-dollar campaigns​

Our Services

How We Support Partners

We partner with governments, civil society and funders to deliver results. Our tools work across health areas and budget sizes. Ready to accelerate health progress through strategic communication?

 

Contact: info@vitalstrategies.org

Campaigns & Content

 

  • Design and run strategic campaigns
  • Develop digital strategy and content
  • Produce toolkits, playbooks and multimedia assets
  • Support advocacy communication for policy change

Research & Intelligence

 

  • Conduct message testing and audience research
  • Monitor and expose harmful industry tactics
  • Advise on media strategy for high-profile global moments

Capacity & Partnerships

 

  • Lead media advocacy and press outreach
  • Build capacity through workshops and toolkits
  • Align communication with data and policy strategy

Approach

Our research-backed strategic communication campaigns have been shown to shift widely accepted behaviors or beliefs. We develop deliberate messaging that promotes understanding, challenges perceptions and ultimately influences society’s standards and people’s attitudes.

Roz, a Philadelphia, Pennsylvania Harm Reduction Worker demonstrates how to administer Naloxone to someone in order to reverse a fatal overdose.

Strengthening Government Health Promotion Programs

We collaborate with governments, local leaders and organizations to develop programs that promote greater health in the communities they serve. Our teams facilitate south-south knowledge and skills exchange and help build peer networks through programs such as Partnership for Healthy Cities.

On World No Tobacco Day, Partnership for Healthy Cities technical lead Dr. Thriveni Beerenahally joined a local march to highlight the city’s smoke-free work in Bengaluru, India.

Build Public Demand for New Policies

Communication campaigns can generate demand for new government policies by effectively conveying their benefits, addressing public concerns, and highlighting their real-world impact. Through strategic messaging, engaging storytelling and targeted outreach, we help transform public opinion and influence policy adoption.

An activation event in Johannesburg, South Africa for the “Better Labels, Better Choices” campaign calls for clearer warning labels on unhealthy, ultra-processed foods and beverages while the proposed front-of-package label regulations are open for public comment.

Social and Behavioral Research

A leader in social and behavioral research for more than 15 years, Vital Strategies gains deep knowledge of local context by consulting with governments, academia, civil society and citizens. Our Behavioral Insights Lab, with expertise in a wide range of methodologies, has overseen research and evaluation studies conducted by local agencies in more than 30 countries. 

 

Learn more about our research studies and publications.

Sound Solutions That Change Behaviors

 

We meticulously identify barriers to healthier behaviors, and through research rooted in the latest scientific evidence and best practices, we gain insight into the needs and motivations of communities. We translate this information into actionable insights that inform the development of tailored programs and policies that effectively address the unique challenges faced by communities and promote favorable health outcomes. 

Evaluating and Testing

 

We measure the impact and effectiveness of programs and policies in fostering health-promoting behaviors and social norms. We use impact evaluation and cost-effectiveness analysis to assess the return on investment of these health solutions. 

Social and Behavioral Research Advising  

 

We advise on the design, implementation and analysis of social and behavioral change research. We also advise on the use of machine-learning-based solutions to help make data-driven decisions. 

  

Capacity Strengthening and Training 

 

We enhance organizational ability to apply behavioral science insights to health programs and policies. We offer hands-on support via workshops, coaching and advisory services. 

Work with us

Vital Strategies offers services to partners who share our mission of creating a world where everyone, everywhere is protected by a strong, equitable public health system. Our tools work across health areas and budget sizes. Ready to accelerate health progress through strategic communication?​