Speeding Kills. Respect the Limit
Learn MoreIssue
Speed limit enforcement
Location
Colombia
Date
FALL 2025
Problem
Speeding is the primary cause of the more than 500 road deaths recorded in Bogotá, Colombia each year.
Solution
Bogotá’s speed management strategy — which combines infrastructure, enforcement and communication actions – led to a 30% reduction in road traffic fatalities in 2025.
Campaign
With Vital Strategies’ support, the Bogotá Secretary of Mobility launched “Speeding Kills. Respect the Limit” in September 2025. It featured a traffic officer reminding drivers of the dangers of speeding and emphasizing the legal and economic consequences, as well as how enforcement serves as a tool to protect lives. It ran for a month on TV, radio, out-of-home placements and social media, accompanied by enforcement actions in the streets. The Secretary of Mobility presented the campaign publicly at a press conference, highlighting the importance of combining enforcement operations with communication efforts to save lives.